Branding & Visual Identity Design for a nonprofit formed in response to the Robb Elementary School tragedy in Uvalde. The primary burgundy was drawn from Uvalde CISD’s identity, while the lighter accent colors were selected to feel optimistic and evoke innocence and joy. These colors were later incorporated by the architectural design team into the new school’s interior palette, helping create a unified and hopeful environment for students. The organization has since raised more than $60 million to support the construction of the new campus and ongoing needs across Uvalde CISD.